5 (Plus 1) Tips for Indie Writing Sucess

Okay, so it might be a little weird that I'm posting success tips, when I haven't actually found real indie success myself. However, once I add my SmashWords affiliate sales I'll be right around 200 sales for August, so that's not terrible either. So, here's what I've learned in the last year or so:

1. Use a professorial editor and then at least one professorial proofreader (I've started using two) - Indie books get a bad rap for being poorly edited--that's because many are. However, with one exception, every successful indie author I know goes to great lengths to produce an error free manuscript.
2. Get a great cover (see examples: http://www.mjaware.com/covers/med.jpg & http://www.mjaware.com/covers/GirlsBite.jpg) - You don't have to spend a lot of dough. Here's two low-cost cover artist I recommend: XXXXXXX and  Rebbecca Weaver. Rebbecca does great photo manipulations and she even does the cover layout too.
3. Get reviews (if most are not positive your probably DOA) - This one is a harder than you'd think because a lot of bloggers won't review or even deal with indies. This week I've e-mailed two dozen reviewers, asking for a review or even just an announcement of my upcoming release and I offered to give away a free print copy of SZJMB to their readers. However, only five have replied (I'm sure more will) and only three of those are going to review (the other two graciously offered to promote with a giveaway).
4. Write a great description - Your cover gets a reader to click on a title, but the description gets them to purchase (or at least download a sample). Make sure their are not grammar errors (this means have someone else check it for you) and keep tweeking it until it sells.
5. Marketing and promotion - Besides reviews you need to start a blog, Facebook, or Twitter account. But don't do all of them just cause you have to. For example, I don't do Twitter well, so I skip it. But I just opened a Facebook page(Got a minute? I only have three 'likes'). Believe it or not commenting on other blogs and posting on message boards helps sales too (the messages get indexed by Google and show up in search results). Just make sure you stay civil.

And number 6.... Keep writing, of course.

Major Writing Decision: I'm Going Indie--Here's Why

I've been submitting my MG/YA manuscript Super Zombie Juice Mega Bomb (SZJMB) to agents for a while now. I've queried some 100 agents and I've had about 10 requests for full or partials. However, no takers.

So yes, I have to admit that I'm going indie because I can't find an agent, plain and simple. However, even if I did find an agent, I was apprehensive about my chances of finding a publisher, simply because I wasn't willing to accept a less than 5k advance or sign a contract with 17.5% eBook royalties (25% of net). 

Even before querying SZJMB I considered self-publishing. Which is why I started publishing my shorts on Amazon and Smashwords. At the time, I decided that the market for kids eBooks simply wasn't ready for prime time. 

I admit that I did give some consideration to doing one more round of queries before moving on, but I've decided against it for three reasons: First, publishers are still offering a measly 17.5% on eBook sales (and once you sign, you are locked in for at least 35 years). Second, in recent months, I've known three agented authors whose agent's were not able to sell their books (two of which I've read and were very good). So, increasingly having an agent is no guarantee of finding a publisher.

Most importantly, I'm approaching 200 eBook sales this month. Now 200 may not seem like a lot. But when you consider that's 2,400 books a year, enough to sell through the equivalent of a first print run in two years and one month (figuring a 5,000 print for a first time kidlit author), it doesn't look so bad.

Add to that the fact that my current eBook offerings are mostly just short stories (and one novellete) it becomes clear that, with good writing and some hard work promoting (which I'd still have to do if I published through one of the Big 6) it's possible to sell a significant number of eBooks, even kids books.

You may be thinking, sure, but the key here is 'good writing.' If you can't even get an agent, then your writing simply isn't good enough; you should spend more time honing your craft.

I can't deny that you my be correct; my writing may not be good enough to be traditionally published (though I believe it is). However, you can't argue with my reviews on Amazon, B&\N, Smashwords, and Apple.

What the reader thinks is far more important than what an agent or some editor sitting in a New York high-rise thinks. Unfortunately, most authors don't seem to get that (I've been guilty of making changes just to appease an agent myself). We all started writing for our readers, not for an editor or even an agent.

I'm going to peer into my reader's mind and answer some of the questions I think might be popping up:

But you'll sell far fewer books by self-publishing.

- I may sell less books, but I'll make more from each one. For a $3.99 eBook I'll make about $2.75 each. With a Big 6 publisher, I wouldn't even have a $3.99 price point--I'd be stuck at $9.99. I can sell my eBooks for $2.99 and make more commission than I would if my publisher sold them for $9.99.

I know several kidlit authors whose Big 6 published eBooks are all $9.99 (except for one at $9.34) and I'm beating the pants off them on Amazon's rankings. Is it because my books are better? No, they aren't. But it's alot easier to spend $2.99 than it is $9.99.

Sure, but aren't most of your books 99 cents?

-Yes, but that's 99¢ for 8-10 thousand words. My short story ominibus is 20k words and sells for $2.99 (it's currently on sale via Amazon for $1.79) and it is outselling all of the traditionally published kidlit authors I personally know.

You'll never get rich selling eBooks yourself.

- I'm not writing to get rich. I'd love to be able to quit my day job and write full-time--that's my long-term goal. But beyond paying the mortgage, I just want kids to read (and hopefully love) my books.

Plus, I only have to sell about 70 copies a month (at $2.99) to make the same amount in 3 years that I would from a 5k advance.

Yes, but you are not counting the cost of formatting, editing, proofreading, etc. Heck, a decent cover costs at least $5k.

-No it doesn't, and I didn't count the 15% agent's commission, the fact that a lot of first time novelists get advances less than 5k, or the other costs that author's have to absorb themselves (like creating your author webpage).

The truth is a decent cover doesn't cost $5k, not even close. The covers below all cost less than $100 (most were in the $50 range).

   

Even the Big 6 don't pay $5k for most covers. I recently had a cover made by an artist who does covers for Simon & Schuster. It cost less than $500. Now, I'm sure she charges the Big 6 more, but the point is great covers don't have to cost a lot.

Editing is the most expensive part of self-publishing. An experienced editor costs $2 a page maybe less, proofreading is even less. As for formatting, I do my own and it looks better than most of the formatting I see in $9.99 titles.

So you are giving up on agents? After you self-publish no agent will touch you.

-This might have been true once, not anymore. I know 6 writers who have either gotten agents after self-publishing (5 of the 6), or their agents told them to self-publish.

I'm not going to waste any more time searching for an agent. When (okay, if) my books sell well enough, a good agent will find me. And I'll probably jump to sign-up; having an agent is important. There are tons of foreign rights to sell, maybe even mass market paperback and film right--who knows. Plus, feedback and career guidance are just some of the services they provide.

Best of luck, MJ. I'll be watching the site to see how it goes.

-Thank you. I'll try to periodically update the blog with my progress (I've included this as a question, because I know most people reading this post really feel this way).

Truth is, eBooks are creating a great opportunity for struggling (and established) authors. eBook penetration has finally reached the point where you can sell a significant number of  kids books. When Amazon or B&N finally lower eReaders to the magic $99 price-point adaptation will skyrocket.

Disagree with my decision? Considering going 'indie' yourself? Post a comment with your thoughts.

Huffington Post Interview with Amanda Hocking

Amanda's a class act. I've interacted with her a little when I participated in her Zombiepalooza and on message boards. Speaking of zombies, if you are into them you should read her book Hollowland. She's not just a successful Indie author, she sold 100,000 books last month--in one month. Okay, I'm exaggerating a little, she only sold 99,000.

But, before you quit your day job to start self-publishing kidlit, there's a couple things you should know. First, most of her readers aren't kids, they are adults who read YA, paranormal romance specifically. Second, she's very talented. And third, she's gotten a little lucky, she would have found success no matter what, but she's had great fan support and even greater timing.

This level of sales can't be ignored and the Huffington Post ran an interview with her today. Even, if you aren't considering going Indie, it's worth checking out. And if you are considering it then consider this, she still has an agent.