Friday, August 20, 2010

Ralph Lauren Disguising Fall Catalog as Kid's eBook

The Wall Street Journal ran an interesting story about Ralph Lauren disguising a clothes catalog as an eBook for kids. I guess it's never too early to start indoctrinating kids to be mindless consumers.
"Dr. Seuss and Shel Silverstein may have some competition in the children's book department, thanks to Polo Ralph Lauren's first storybook, "The RL Gang." But unlike Mr. Seuss and Mr. Silverstein, Ralph Lauren and his team have created an online virtual experience... [and] Since it's never too early to teach children to shop online, young readers will also be able to click and purchase fall pieces, including the ones worn by characters in the story."

They are donating 15% of the proceeds to a charity, probably to soften the backlash. Hopefully, most parents realize this is a marketing ploy.

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