Tuesday, November 23, 2010

Sub $100 eReaders and Their Impact on Kidlit

Why the heck isn't this kid
actually reading his eBook?
This summer, I predicted $99 eReaders by Christmas. But when Nook went color instead of competing on price, I was worried that might not happen.

However, it does look like there will be $99, well $89 eReaders for the Holidays, if you're quick. Amazon has announced that it will be selling the Kindle 2 (older generation) for $89 on black Friday.

I was hoping that the Wifi only version of the Kindle 3 (currently $139) would get down to $99 before Christmas, but it doesn't look like that will happen. Though a small price drop isn't out of the question.

The reason I'm so eager to see $99 eReaders is that's the price point they need to get to before we start seeing these things trickle down to kids. Even best selling YA-Indie author Amanda Hocking says most of her readers are adults not teens. Once we start seeing phones with 4-5-inch screens and parents with extra eReaders to hand down, kidlit will be ready to join the world of eBooks. But it looks like we have a little while longer to wait.

1 comment:

  1. But when kids have ereaders, we'll be ready with titles. Won't we, MJA? :)